Markeying Technology Tiffany & Company †MyAssignmenthelp.com

Question: Discuss about the Markeying Technology Tiffany Company. Answer: Introduction Todays companies start with less effort with the help of modern technology which has made it possible for almost anything to happen (Cowley, 2017). But some companies made it through all the years of transitions (Cowley, 2017). Tiffany and company is one of the companies, having 18 decades of existence with jewellery as the main product. It is a global company dating back from 1837 in New York City, USA Topic All the resources for the Tiffany Co. come from the environment by mining making the company accountable for the effects encountered. Diamond and gemstone jewellery are the significant sources of revenue to Tiffany. The company has gained more respect for initiating essential feelings like love between people. For a new product to sell, sometimes advertisements are done by celebrities depending on their public influence. They use the brands when shooting video footages increasing chances of selling products especially from Tiffany (Ismailova, 2017). For any brand business, there must be a retail platform for exchange. Tiffany has many operational stores; 122 in the US, 72 in the Pacific, 38 in Europe, 56 in Japan, 5 in the UAE and 1 in Russia. This made the company independent raising its profits and net sales. New marketing places like India, Russia and the Arab countries give hope to the improvement of the company in the coming years (Ismailova, 2017). India has the best human resources and favourable conditions developing the economy in the Gem and Jewelry sector. The GDP growth rate for India was 5% by 2014. Indians are among the largest consumers of jewellery because of their culture and traditions. This provides the first opportunity for Tiffany Company. India owns 80% of the worldwide market diamond industry (Ismailova, 2017). Qatar is supposed to be a lucky country with high living standards within two decades according to the Qatar National Vision 2030. It is still working on its national brand that is expected to improve its international relationship regarding adventure, education and sports. For Tiffany to put more targets in its crosshairs, Qatar should make the chance by launching a national brand. The expenses on luxury are high in the country having a GDP of $171.5 billion and a growth rate of 14.2 percent per annum (Ismailova, 2017). Diamonds from Belgium are of the highest value. Tiffanys partnership with the nation has earned it massive profits. Despite having only one store in Belgium, Tiffany gains a lot from the high rate of diamond supply with fewer risks and nearly no competition. Belgium is cautious on the issue of environment since the activities and influences of Tiffany Company (Ismailova, 2017). Conclusion Tiffany Company has a readily available market that has grown ever since based on its reliability and high-quality products (Ismailova, 2017). Many customers trust the company for better goods and services. Its investments in new places indicates progress. Many challenges has made the company stronger in business. References Cowley, M. (2017). Transcending Time: A case-study of Tiffany Co's 'Iconic Marketing Formula' - Emarkable.ie. [online] Emarkable.ie. Available at: https://www.emarkable.ie/2016/12/transcending-time-a-case-study-of-tiffany-co-s-iconic-marketing-formula/ [Accessed 31 Oct. 2017]. Ismailova, K. (2017). Case Study Tiffany amp; Co. [online] Academia.edu. Available at: https://www.academia.edu/12150548/Case_Study_Tiffany_and_Co [Accessed 31 Oct. 2017].