Does Different Business Strategy Is Indeed a Requirement for Success Essay

Does Different Business Strategy Is Indeed a Requirement for Success - Essay Example According to the research findings, it can, therefore, be said that competition is even more profound in businesses surviving in competitive markets. Companies will, therefore, resort to innovation whereby new untapped markets will be created. However, creating and investing in new markets has its risks and disadvantages. The other option involves applying robust efforts to provide the same services and products better than any other player in the same industry does. However, the benefits cannot be retained for a long time. Therefore, the most successful business organizations resort to a hybrid of the two options. Best market players combine innovativeness and best of service to produce a different business field where competitors will find hard to compete. Most successful global business organizations have indeed survived the torrential market conditions by playing it differently. Apple is one of the leading companies in the production of high-tech electronic gadgets. Due to its su ccess, the company has become envy to most companies that are trying to follow its steps. With Steve Jobs as its current CEO, the company has achieved much success than other companies that have been in the industry for many years. Currently, the company’s market capitalization has exceeded $ 200 billion and this makes Apple find a position in the top ten companies in the globe. Currently, the company is ranked slightly below Microsoft, which is the leading technology company in the world. The most striking thing about the success of the company is how fast the company has achieved the success. Other market players in the industry are hoping to learn the secrets of the company and if possible emulate them. To understand Apple secrets, one needs to make a detailed analysis of its business strategies in order to determine how the same has indeed contributed to its success. Firstly, unlike other companies in the industry, Apple is a vertically integrated company. This implies th at the company control or owns most of the technology required to produce its products.