Deaf reading reaction #3 Coursework Example | Topics and Well Written Essays - 250 words

Deaf reading reaction #3 - Coursework Example However, I do not agree with certain aspects as highlighted by Watson. For instance, by mentioning that sign language was not an equivalent to English and that it was equivalent to a ‘rude and imperfect’ speech which is barbarous, I feel aggrieved since there are many deaf and dumb people in the society today who benefit from it. Therefore, had it been phased out, a lot of people would have been disadvantaged significantly. Discussing this article along the perspectives of deaf babies brings redefines the whole topic. Through this and the babies’ growth cycle of speech, I have learnt a lot that has totally changed my views and would be glad to read more in the related topic area probably by the same author. In spite of the author’s choice of words some time being technical and might not be understood by all, the topic is elaborately discussed. I would recommend this article for reading to everyone as it is immensely

Psychological Testing Essay Example for Free

Psychological Testing Essay There comes a time when we all come across a specific test such as school tests, driving test, or even as simple as food tasting test. However, there is a difference between regular tests and testing’s when referring to psychological testing. There are several different psychological tests that many psychiatrists, psychologists, and school counselors use to determine certain abilities, however each of the tests are used for a specific purpose. It is vital for the individuals to contain high knowledge of the tests before applying it to others. Defining â€Å"Test† According to the medical dictionary, psychological tests are defined as written, visual and verbal evaluations administered to assess the cognitive and emotional functions of children and adults (Psychological Tests, 2012). The purpose for psychological testing is to determine the mental abilities, personality traits, achievements and abilities, and neurological functioning. Although, we all have a basic idea of what the definition of â€Å"test† is, however according to (Hogan, 2007), they developed six-element to define â€Å"test†: A test is a standardized process or device that yields information about a sample of behavior or cognitive processes in a quantified manner (Hogan, 2007). Major Categories of Tests There are five major categories of tests that are applied by trained professionals in the field of psychology. The five major categories are mental ability tests, achievement tests, personality tests, interests and attitudes tests, and neuropsychological tests (Hogan, 2007). The mental ability test is applied to test the cognitive functions, such as memory, spatial visualization, and creative thinking (Hogan, 2007). Within the category of mental ability tests, it is separated into other categories of tests that may also be applied such as; individual administered intelligence tests, group administered tests, along with several other ability tests. Second, the achievement tests are created to help determine the placements of students in school based on their knowledge and skills. Achievement tests are subdivides in to batteries, single subject, and certification and licensing, government sponsored programs, and individual assessment tests (Hogan, 2007). Third of the major category tests is the personality tests, with this test professionals are able to determine the reasoning of the human personality. Within this category it is also alienated into other subdivisions such as objective tests and projective techniques (Hogan, 2007). Next is the interest and attitudes tests, these tests are put together to help individuals maintain focus on a specific subject of interests either if it is in school or in a job placement. This category is subdivided by vocational interests and attitude scales (Hogan, 2007). Lastly, the neuropsychological tests, the main purpose of this test is to illustrate information of the functioning of the central nervous system, mainly focusing on the information coming from the human brain (Hogan, 2007). Uses and Users Just as all psychological tests are categorized, not all tests are applied for the same use and the same users. Each test is done by a trained or professional to determine what is the situation based on the results and to see what treatment is best for the individual. There are four major psychological tests users are clinical, educational, personal and research (Hogan, 2007). Clinical users are professionals in the psychology field of clinical psychology, counseling, school psychology and neuropsychology. Psychologists use several methods of tests to identify the nature and severity of the problem, and perhaps provide some suggestions on how to deal with the problem (Hogan, 2007). The users of educational settings are teachers, educational administrators, parents and the general public. The major use of educational settings is to establish the ability and achievements of an individual. Another reason that users use educational is to predict the success in academic work (Hogan, 2007). Next, the users that use personal tests as there usage are business and military. Psychological test are used by these users to acquire the right individual for the task or to fill a position in job placements (Hogan, 2007). The last test use and users is research, the users in this category are varied and it is used to test the education and other social/behavioral sciences (Hogan, 2007). Reliability and Validity According to research reliability is best defined as, is the test is reliable if it produces the same results over and over again, when measuring the same thing. As to validity, it is defined as, a test is valid if it measures what you think it measures, as determined by some independent way of measuring the same thing (Dewey, 2007). It is important to psychologists to understand not to use the wrong test for a different purpose than what the actual purpose was. Then the validity of the measurements of the test scores is not reliable. Conclusion To summarize, psychological tests are being used by many users to acquire adequate results of an individual either if it is for school, careers, or just a personal socialization. Also, as research continues to advance more tests will continue to be implemented to better help others and to have a better result on the treatment that is to be used by the users.

The Long Road To Manhood :: essays papers

The Long Road To Manhood While most people might think that becoming a man is much easier than becoming a woman, this is not true of all cultures around the world. According to Gilmore, becoming a man is problematic (1990). Accordingly, in some cultures, such as the Sambia of New Guinea and the Samburu tribe in Africa, becoming a man constitutes a tremendous amount of rituals. In other cultures, such as the Mundurucu tribe of Brazil, becoming a man, while a lot more complicated than becoming a woman, is not as ritualistic as the Sambia and the Samburu. In most of the societies discussed in class, the road to manhood involves such rituals as circumcision, blood letting, and living in seclusion for a period of several years. The Samburu tribe of Africa force their boys to engage in several rituals, on their voyage to becoming men. â€Å"Samburu males must pass through a complicated series of age-sets and age-grades by which their growing maturity and responsibility as men in the light of these tribal values are publicly acknowledged† (Gilmore, 133:1990). The first initiation into manhood is the circumcision ceremony, which is preformed at the age of fourteen to fifteen. The young boys of the Samburu tribe are taken away from their mothers after the circumcision ceremony, and sent out onto their voyage to manhood. There are a series of different ceremonies that the boys must engage in before they are allowed to move onto the next level of their voyage. Their voyage ends after about twelve years, in which the boys have proved themselves as men, by successfully completing all the different tasks asked of them, they are allowed to take on wives and start their own families. However, the tests of manhood are not limited to the rituals in which the young boys engage in. Even after completing the rituals, a man must always prove his manhood to the others in the tribe. The Sambia, which are similar to the Samburu tribe in their manhood rituals, engage in a majority of the same acts in regards to the transforming young boys into men. However, while circumcision is a major role for the initiation into manhood, the Sambia believe that in order for a boy to start maturing as a male, he must swallow semen. The Sambia â€Å"are firmly convinced that manhood is an artificially induced stat that must be forcibly foisted onto hesitant young boys by ritual means† (Gilmore, 147: 1990).

E Business

ELECTRONIC COMMERCE MANAGEMENT ITECH7606 Case Study Report Student Name Kuruppu Dilshan Rodrigo Student ID 30094858 1 ELECTRONIC COMMERCE MANAGEMENT 30094858 Executive Summery In this case study i am critically evaluates all aspects of an Coles Pvt Ltd that engages i electronic commerce or electronic business and communicate these key issues though this report base on under mention topics.Brief introduction about Coles and infrastructure, current implementation of the internet in Coles group, description about an impact has made internet on this organization and also different business models which they use to improve their turn over and customer relationship. Identification of value chains and i am going to discuss some of the problems that specifically might encounter electronic supply chain management , identify suppliers, make payments, check availability of supplies, automatic reordering of supplies through shared systems, track order progress, collaborative demand planning and forecasting.I have mention about few implementations which regards to e procurement and activities. Different types of e-marketing method which coles use to compete with other retain giants such as Woolie , different techniques have been used in my selected organization and how electronic communication to differentiate products and services. Finally some of the change management issues that they have faced during past years. 2 ELECTRONIC COMMERCE MANAGEMENT 30094858 Index Page No Introduction 03 Body 04 Conclusion 15 Reference 16 3 ELECTRONIC COMMERCE MANAGEMENT Introduction 30094858 In 1985 G.J Coles, primarily a Melbourne-based supermarket chain, merged with Myer Ltd, an upmarket Melbourne department store, becoming Coles Myer Ltd. The merger was brought on by an expectation of significant cost savings from sharing services and overheads such as purchasing, warehousing, information technology and property. However these benefits never occurred. Coles Myer was burdened with poor ma nagement, bad strategic decisions, and internal conflict. Their share price was faltering, and lagging behind their biggest competitor Woolworths, and profit had been stagnant for three years.In September 2001 the board appointed John Fletcher as chief executive, well known for his part in turning Brambles into a successful international company. Fletcher’s first priority was to do something about Coles Myer’s share price, however he recognised that to be able to change it he must first deal with the company’s strategic and structural problems. This analysis of organisational design and effectiveness will discuss the issues experienced by Coles discussion of theories related to the these problems and possible solutions, an examination of what is being done, and what else could be done to improve the situation.The implementation of common ,centralised IT and processes throughout the Coles Group would play a significant role in their future success. Using common s oftware and procedures will increase communication and coordination, and reduce organisational complexity. A centralised system is well suited to the Coles Group, and it will enhance control and monitoring; important processes in a machine bureaucracy. Leifer (1988) asserts that effective performance of centralised computer business information systems requires rules and policies that match the tasks of the machine bureaucracy organisation, supporting this statement.Moving to a centralised system would appear to be a significant change, however Rockart and Scott Morton (1984, cited in Leifer 1986 p 66. ) believe implementing a centralised system in a machine bureaucracy requires few changes on part of the organisation†. 4 ELECTRONIC COMMERCE MANAGEMENT 30094858 While online shopping in the grocery and liquor market represents only a small proportion of total food and drink sales in Australia it is growing significantly. Coles Online saw a doubling of sales in 2010. Coles sells liquor online through our Liquorland Direct and Vintage Cellars Wine Club.We have experienced growth in sales in the online liquor market as we have seen in groceries. In the more mature online grocery shopping markets, such as in the UK, online shopping represents about 4 per cent of the food and drink market, and it is expected to grow to 12 per cent by 2014. 2 Coles does not anticipate material employment impacts in its business from the growth in online retail. The growth in online retail has lead to an increase in employment to service the online market. Online purchases are picked from the existing supermarket shelves and require drivers to delivery groceries.When Coles first started online sales, distribution centres were used to pick and deliver groceries. Now, Coles online operates out of selected supermarkets Presently every organization has great impact on internet; quite a lot of businesses merge into online business. coles group introduce their first web page long time ago, due to rapidly changing technology and challenges they move out and implement according to overcome and withstand modern word technical challenges too at the moment coles web page run by aspx which is provide dynamic web rather than static web pages which is display only information to customers.Fig 01 5 ELECTRONIC COMMERCE MANAGEMENT 30094858 Above fig 01 show how dynamic web page work technically. Even though it seems to be quite easy but there are number of information technology master minds work at back stage 24Ãâ€"7 to provide secure and reliable service to customers. Coles implemented rich interface page using latest web development technology to provide wide range of facilities to their customer. Online shopping through the Coles Online brand began in 1999 with delivery across the Sydney and Melbourne metropolitan areas.The service was initially restricted to the Sydney and Melbournemetropolitan areas as the service was run out of a distribution centre in each capital city. The online service moved out of distribution centres into six stores across Sydney and Melbourne in 2008. In 2010, our online service expanded to all States and Territories in order to respond to customer demand. Now Coles Online services over 85 per cent of Australia’s population with delivery in all capital cities and major towns. Coles online businesses offer four types of services †¢ Home delivery: Delivery to your doorstep or kitchen bench via refrigerated van Business delivery: Delivery to offices and a wide variety of other organisations requiring groceries †¢ Remote delivery: Delivery to remote areas of the NT, WA and far north Queensland. Remote customers of Coles historically ordered via telephone or fax with their own courier arrangements in place (road, rail, barge or air). This has been transitioned to full visibility of a virtual supermarket on the internet with significant benefits all round †¢ Collection: Customer collection of groceries ordered online – either at a designated Coles Supermarket or another location with chilled storage facilities . ELECTRONIC COMMERCE MANAGEMENT 30094858 Coles Online features †¢ A huge range of all popular supermarket items (covering 22,000 SKUs) †¢ Online exclusive specials †¢ Weekly catalogue specials †¢ Unique product offers such as ‘Fruit & Vegetable Boxes' and ‘Create Your Own Hampers' †¢ Personal account areas to manage your orders and create custom lists †¢ Express Shop search functionality †¢ Fresh and easy recipe ideas †¢ Seasonal product range †¢ Detailed product information and nutritional information †¢ A convenient range of delivery time slots †¢ FlyBuys points.You can continue to collect 2 standard FlyBuys points for every $5 you spend with Coles when you register your FlyBuys number in ‘My Account’. 7 ELECTRONIC COMMERCE MANAGEMENT 30094858 The Internet can help companies create and capture profit in new ways by adding extra value to existing products and services or by providing the foundation for new products and services. The Internet Business models are abstraction of what and how the enterprise delivers product or service, showing how the enterprise creates wealth by taking advantages of the Internet's rich communication capabilities.They provide the customer with a new product or service; They provide additional information or service along with a traditional product or service, or they provide a product or service at a much lower cost than traditional means. How do these organizations' business models affect the way they market themselves? How does the target market learn more about this site? Coles online have business models that rely entirely on internet transactions. They need to create volume sales as efficiently as possible. Therefore, they have done everything they can to direct consumer traffic to their sites regardless of their product.Through r eferral sites, online advertising and most importantly web services, they have been very effective at this goal. They have expanded via third parties to increase their web presence. Consumers learn more about both of these sites almost automatically if they search for a product on the web.. AZ is not a revenue targeted site, but they probably prefer more AZ consumers using their online services. I have seen links to their site on other web sites, primarily AZ newspapers online. Identify benefits of this site to the organization and to the site's visitors.The benefits of Amazon's and EBay's sites to their respective organizations should be obvious from the other answers. These businesses are entirely web-based, so they would be non-existent without the site and its visitors. All of their revenue, brand recognition and global presence comes from their sites. Unlike hybrid retailers like Walmart or Target, you will likely never see an Amazon physical bricks and mortar store. The benefi ts to the consumers of Amazon and EBay are the wide array of products that can be 8 ELECTRONIC COMMERCE MANAGEMENT 30094858 purchased and shipped directly to their home.Used products, unusual products, competitive pricing, the power of database searching and one stop shopping are also benefits of both sites. With AZ, the benefits to the organization are mostly in servicing costs. It is much cheaper for Arizona government if everyone in Arizona renews their driver's licenses online. Also, Arizona wants to grow, both in number of residents and number of businesses. By providing a central site for prospective residents and business owners, the AZ site might attract some more residents and businesses. The benefits of AZ to consumers is the ease of performing Arizona services online.Using myself as an example, I seek to do anything possible online, rather than drive to or call a service center. I have renewed my drivers license at the AZ site as well as downloaded tax forms and applied f or duplicate vehicle titles. When we look at this organization as a whole , i would be able recognize there two different business models involves in their business process such as B2C business to customer – It applies to any business or organisation that sells its products or services to consumers on the internet for its own use. About one fifth of e-commerce takes place between businesses and consumers.B2C is of greater interest to the public, because most of the online buyers are people (in millions) and not organisations. On the other hand B2B business to business It involves companies buying from and selling to each other, on the internet. In other words it is commercial activity between businesses. Online B2B is growing fast in both horizontal and vertical markets. In a horizontal market, companies in one industry sell to companies in other industries, whereas in a vertical market business takes place among companies operating in the same industry in a sequential supply chain.Under the B2B process, a higher level of collaboration between retailer and supplier is required. In particular this will affect both Coles and supplier’s IT systems and business processes. Trading via B2B results in these three outcomes ? Cost effective Administration 9 ELECTRONIC COMMERCE MANAGEMENT ? ? Timely Outcomes Reliable Processes 30094858 In its simplest form, B2B documents follow this approach All orders placed by Grocery Holdings Pty Ltd (GHPL), the wholesale operation servicing our retail Brands, will be transacted this way. Currently the following are out of scope for the B2B program ? Direct to store deliveries ?General Merchandise Cross-dock deliveries to GHPL ? Deliveries of Fresh Fruit & Vegetables and Fresh Fish ? Random Weight items The Benefits to suppliers of moving to B2B 10 ELECTRONIC COMMERCE MANAGEMENT 30094858 There are many benefits for both suppliers and Coles by moving to B2B trading processes. Though not all may apply to every supplier he re is a list of the more commonly known benefits: Electronic messaging is a fast, accurate and versatile way for passing information between trading partner’s systems enabling better business decisions to be made. The speed and accuracy of the scan packing process leads to a reduction in pick errors.This results in a reduction in claims for incorrect delivery quantity that occur when a manual picking process is used. The introduction of the electronic invoice (eI) means that the occurrence of lost ‘paper’ invoices ceases. This, in turn, improves the average days outstanding of supplier invoices. GHPL DC’s prefer to deal with compliant suppliers because of the labour savings B2B generates. DC’s have cost budgets too, and it makes sense for them to schedule deliveries at the cheapest times to process them (i. e. during standard business hours, wherever possible).The B2B process enables information such as batch codes and use-by dates to flow from syst em to system easily and accurately, and this helps ensure customers consume goods at their freshest. Moving to B2B with Coles means suppliers will trade using a single, uniform process across all Coles brands. Suppliers who already trade with other retail business (e. g. Kmart, Target or Officeworks) will be familiar with the B2B process, as these businesses have been using B2B exclusively for many years. The web-based TPM system enables suppliers to view their PO, ASN and ADM, in real time, day or night.B2B improves sales for both Coles and suppliers because the POA enables Coles National Inventory Team to order additional stock for items not fully supplied on previous orders. 11 ELECTRONIC COMMERCE MANAGEMENT 30094858 Faster truck turnaround time occurs because DC’s ‘scan receive’ the stock into their systems, as opposed to the old manual process. B2B compliant suppliers are already talking to their transport Six Steps to Implementation The following steps outl ined in the following pages have been designed to help you implement a B2B eCommerce solution.Auditing your current internal processes will help you determine how much work is required to prepare you for the B2B process. You may have already partially completed some of these steps, which can be discussed further with your eCommerce Implementation Team member, to confirm your requirements. The 6 steps are: 1. Project Initialisation 2. Research and Plan 3. Install and Test 4. End-to-End Validation and Accreditation Testing 5. Cut Over and ‘Go Live’ 6. Monitor Step 1: Project Initialisation As a supplier to GHPL, you may have been approached directly by Coles to participate in the B2B eCommerce program.This approach may have taken the form of: . . A request for a one-on-one meeting Direct mail and follow up We will discuss the B2B requirements, operational processes and the steps needed to implement the B2B process. Specific business objectives and required timelines will be detailed. 12 ELECTRONIC COMMERCE MANAGEMENT 30094858 If a face-to-face meeting or conference call is organised consider bringing the following participants ? ? ? Account Manager(s) Technical staff (internal or consultants) Supply Chain staffStep 2: Research and Plan Once you've agreed to implement a B2B eCommerce solution, you need to think about how you will implement it and what you need to do to set up your solution. This step is very important and you should spend the time necessary to get it right for your business. Research involves: . . . . Assessing your current processes, systems and overall direction Evaluating potential solutions (if none have previously been implemented) Scoping, costing and selecting a final solution Familiarisation with the planning and testing functionality provided by the CMT.Understanding the change management requirements within your business given the required process changes to implement B2B Preparing an implementation plan that establishes yo ur readiness to trade electronically in the required timeframe. 13 Step 3: Install and Test This step will vary greatly from supplier to supplier depending on your size, type of merchandise, solution provider and current infrastructure. Typically during this phase you will: Install any additional or upgraded hardware and software. Test communications and all the B2B documents as part of your systems development cycle.Define, confirm and test re-engineered processes from receipt of order to despatch. All document validation will be facilitated via the use of the CMT. When you've completed this step, you will be ready to undertake a complete set of End-ToEnd test scenarios (from electronic order to eI) with Coles prior to being accredited. Step 4: End-to-End Validation and Accreditation Testing During this step several test scenarios will be performed commencing with an electronic test order and ending with an eInvoice. You will be required to receive and process a test order as if it were a real order.Contents of the order must be validated prior to picking and packing All suppliers are required to respond with a POA for every PO on the day it is received. The packing process must result in SCM Logistics labels and ASN(s) being generated. You will not be required to deliver the stock ordered on your test orders. The ASN is transmitted to Coles and the SCM Logistics labels are sent to the eCIT for verification. 14 ELECTRONIC COMMERCE MANAGEMENT The eI is transmitted to Coles. An ADM will be sent to the supplier to advise that NIL stock was receipted. 0094858 B2B accreditation is achieved when you have successfully completed all the steps in the CMT. Step 5: Cut Over and Go Live Your eCIT team member will guide you through a comprehensive ‘Go Live’ Checklist as the final check that all elements of your change to B2B have been understood and considered. Commencing on the agreed ‘Go Live’ date, Coles will expect all orders to be processed using the B2B process. The eCIT will advise relevant Coles receiving locations of the date you expect to commence live B2B deliveries.Step 6: Monitor This is an ongoing process. Coles will randomly check and monitor your delivery performance to ensure that integrity requirements are maintained. Detailed checking will initially be quite intensive until the system has established your process integrity. 100% integrity will result in less checks being performed, however, deliveries with errors will increase the level of checking. Increased checking will slow processing down considerably and increase processing costs proportionately. 15 ELECTRONIC COMMERCE MANAGEMENTConclusion 30094858 Finally, adopting e commerce to Coles has done huge impact on whole organization in various ways, letting more opportunities to interact with customer, receive feedback and record data by using Flybyes then introduce customised range of products according to sessions and personal interest of the year. Usi ng high technical business system to make life easier for top to bottom management and smooth run of organization to provide better customer satisfaction on the other hand increase their productivity and revenue.Bargaining power of buyers To strengthen the relation between buyers and suppliers using high software investments were things in the past. Modern technologies allow forward and backward incorporation in the value chain. Coles is one of the challenging competitor for all other retailer ,i believe Coles is top in the Australian retail industry. 16 ELECTRONIC COMMERCE MANAGEMENT References Books ? 30094858 Burton, R. M. , Lauridsen, J. ; Obel, B. 1999, ‘Tension and Resistance to Change in Organizational Climate: Managerial Implications for a Fast Paced World’, Retrieved April 26th, 2007 from Wood, J. ; Chapman, J. ; Fromholtz, M. ; Morrison, V. ; Wallace, J. ; Zeffane, M. ; Schemerhorn, J. ; Hunt, J. ; Osborne, R. 2003, Organisational behaviour: a global perspecti ve, 3rd edition, John Wiley & Sons Australia Ltd, Milton Qld ? Leifer, Richard 1988 ‘Matching Computer-Based Information Systems with Organizational Structures’, MIS Quarterly, Vol 12, no 1, pp 66. ? Rockart, J. and Scott Morton, M. 1984 ‘Implications of Changes in Information Technology for Corporate Strategy’ Interfaces, Vol 14, no 1, pp. 84-96, cited in ?Leifer, Richard 1988 ‘Matching Computer-Based Information Systems with Organizational Structures’, MIS Quarterly, Vol 12, no 1, pp 66. Journals ? Simpson, Kirsty 2006 ‘Coles drops Kmart, Bi-Lo’, The Age, August 1st, 2006, Retrieved April 26th from ? Robbins, S. P and Barnwell, N. S. 2006, Organisation Theory: Concepts and Cases, Prentice Hall, Sydney 17 ELECTRONIC COMMERCE MANAGEMENT Websites ? www. theage. com. au/news/business/coles-drops-kmartbilo/2006/07/31/1154198073979. html ? 30094858 www. lok. cbs. dk/images/publ/Burton%20og%20Obel%20og%20Lauridsen%20tensio n%202000. pdf 18

Pay Equity In Labor Force Movement Essay

Debates about women’s rights at work and the gendered dimensions of employment inequality were notable and contested features of Canadian political discourse throughout the second half of the twentieth century. Concern about these issues took root during the 1940s, when women experienced dramatic shifts in their employment opportunities as a result of being drawn into and later jettisoned from the reserve army of wartime labor. Pressure to improve women’s employment conditions, particularly in the burgeoning public sector, recurred in the mid-1950s. However, it was in the 1960s, once the second wave of feminism took root in Canada, that women began to develop a sustained critique of the employment inequalities they experienced and pressure their governments to address the problem through policy innovation and change. (Westhues, 45-58) From the outset of second-wave feminism, women advanced analyses of employment inequality that took account of their labor in both the public and domestic spheres. As Brockman noted, activists â€Å"drew attention, as had never been done before, to the fundamental incompatibility between reproductive labor and child care, on the one hand, and paid work on the other, as well as to the profound consequences of this incompatibility. † (Brockman, 78-93) While liberal, radical, and socialist feminists approached this issue from different ideological vantage points, they shared a common belief that the causes of gender inequality in employment were not rooted solely in the workplace. Only, they claimed, if questions about women’s employment in the public sphere were addressed in tandem with questions about their labor in the domestic sphere would the gendered dimensions of employment inequality be fully understood. In particular, feminists thought that women’s maternal work had to be recognized in discussions about promoting gender equality in the workplace. As Westhues, a well-known socialist feminist, once argued, â€Å"As long as women have the primary responsibility for maintenance of the home and for child care, we will be less than able to pursue job opportunities and our domestic commitments will be used to justify discriminatory employment practices. † (Westhues, 45-58) Growing awareness of the need to link questions about production and reproduction in analyses of women’s economic position was by no means unique to Canadian feminism. It was, for example, well established in the early writing of second-wave feminists in Britain and the United States. What did, however, distinguish Canadian feminists from their counterparts in these other liberal democracies was an ability to work together, despite ideological differences, in order to advance this double-edged critique of gender inequality in employment. Right from the start of the contemporary women’s movement, Canadian feminists engaged with the state, demanding policies that recognized the link between women’s employment opportunities and the provision of child care. Canadian feminists lobbied both federal and provincial governments about the need to improve women’s employment opportunities and expand the provision of child care. It was in the federal arena, however, that women (outside Quebec) focused their demands for the development of policies that acknowledged the link between these two issues. In some respects, this federal focus was surprising. After all, only one-tenth of the Canadian labor force is regulated by the federal government, and even at the start of second-wave feminism both federal and provincial governments had been involved in employment opportunity and child care initiatives. Moreover, even though the federal government has the constitutional capacity to use its spending power to underwrite the provision of state-subsidized child care, it is the provinces that retain constitutional control over the delivery of this service. The federal focus of women’s campaigns was encouraged by the fact that the renaissance of Canadian feminism occurred within the context of a broader social project to achieve universal welfare guarantees, assured by the Canadian state. It was reinforced by the government of Canada’s decision to establish the 1967 Royal Commission on the Status of Women (RCSW) to inquire how best the federal government could ensure that women enjoyed â€Å"equal opportunities with men in all aspects of Canadian society. † It has since been sustained by the work of activists in national organizations, in particular the National Action Committee on the Status of Women (NAC), founded in 1972, and the Canadian Day Care Advocacy Association (CDCAA), established in 1982 and renamed the Child Care Advocacy Association of Canada (CCAAC) in 1992. However, despite a long history of feminist engagement with the federal state, women’s repeated campaigns for the development of policies to address the double-edged nature of gender inequality in employment, and the clear recognition of these demands in reports of royal commissions and task forces, the federal policy response has been uneven. Policies to eradicate sex discrimination at work and promote women’s employment opportunities have been developed and implemented in the federal policy sphere. By contrast, the federal government has not developed policies to promote a publicly funded system of child care in order to enhance women’s employment opportunities, save as emergency measures during the Second World War or as an element of broader initiatives to get â€Å"welfare mothers† out to work. Instead it has treated child care as a fiscal issue for which parents can receive subsidies through federal taxation. This paper examines why a double-edged interpretation of women’s employment inequality, which recognizes the public and domestic dimensions of women’s work, has not been fully absorbed into federal policies to promote gender equality in the sphere of employment. The analysis follows the development of debates about women’s rights at work from the period of reconstruction after the Second World War, when questions about eradicating employment discrimination against worker-citizens first emerged in Canadian political debate, through to the close of the twentieth century. It examines federal policy developments under Liberal and Conservative governments, showing that even though the reports of federal royal commissions and task forces encoded feminist demands for a double-edged attack on employment inequality, questions about promoting women’s employment equality and child care were continually driven apart in the federal policy process. Women’s Paid and Caring Work  While this is by no means the first time that scholars have considered the relationship between Canadian women’s work inside and outside the home, it is noticeable how the link between these two aspects of women’s labor was explored by historians and sociologists before being addressed by analysts of public policy. In the late 1970s, members of the Women’s History Collective at the Ontario Institute for Studies in Education and the Clio Collective in Montreal pioneered research in Canada on how women’s labor had shifted from the unpaid domestic sphere into the world of paid employment. In the process, they unearthed textual and oral histories that demonstrated how, despite this transition, women still faced the double bind of a double-day in which they went out to work for pay and home to work for love. Their findings were reinforced in late 1970s and 1980s by sociological analyses of women’s work arguing that because women so often entered employment while maintaining primary responsibility for the care of their children, they frequently found themselves concentrated in low-paid, low-status employment. Despite the fact that historians, sociologists, and feminist activists drew attention to the â€Å"double ghetto† of women’s working lives, discussions about policies to promote women’s employment opportunities and improve the provision of child care evolved as distinct scholarly debates. The literature on policies to promote Canadian women’s employment opportunities emerged within the context of broader discussions and debates about the development of policies to root out discrimination in the workplace. By contrast, the literature on Canadian child care policy evolved around questions about the development, cost, and politics of implementing public policies to promote the welfare, education, care, and development of young children. In recent years, however, policy analysts have paid much greater attention to the link between women’s paid and caring work. Jacobs, 120-128) Nonetheless, no one has yet considered why Canadian government policies to promote women’s employment opportunities and improve the provision of child care have been developed at such different rates and, despite repeated calls to the contrary, not linked in the design of public policies to promote gender equality in federally regulated employment. This pattern of inquiry is understandable, given the discrete historical development of policies concerned with child care and those concerned with women’s employment. However, it unduly limits our understanding of the gendered dimensions of employment inequality in Canada and fails to capture the empirical reality of many women’s working lives. Double-Edged Nature of Women’s Employment Inequality Why did women’s double-edged demand for equal employment opportunities and child care emerge in Canada in the 1960s and 1970s? After all, from the mid-1950s Canada experienced one of the fastest rates of labor force feminization in the Western industrialized world. The decline of manufacturing industries and the concomitant growth of the tertiary sector in the 1950s and 1960s meant that while industries that had traditionally attracted men closed down, those demanding support skills that had long characterized women’s traditional domestic roles expanded. Moreover, in countries like Canada, where welfare states were being established, the growth in women’s employment intensified most quickly. The much trumpeted rise in female labor force participation rates did not, however, mean that women engaged in paid employment on the same terms as men. The occupational segregation of Canadian men and women persisted in both horizontal and vertical forms. In fact, this process intensified with the increased participation of women in the paid labor force. As a result, the vast majority of women found themselves working in poorly paid occupations, situated in the lower echelons of private companies and public sector organizations. Moreover, as Jacobs have noted, although the creation of welfare states meant that â€Å"women as a group had more employment opportunities open up for them than men† in the mid-twentieth century, the growth in women’s employment was in the part-time sector of the labor force, which was increasingly dominated by women in all OECD (Organization for Economic Co-operation and Development) countries. Jacobs, 120-128) This simply intensified the inequalities of employment opportunity that women experienced because part-time work is concentrated in the least-skilled, lowest-paid, and most poorly organized sections of the labor force, where benefits are usually more limited than in the full-time sector. The rapid growth in women’s participation in part-time rather than fulltime employment reflects two other factors about the feminization of the Canadian labor force. On the one hand, it relates to the type of work that the service sector has generated and to the increasing flexibility demanded of its employees. On the other hand, it reflects the fact that the greatest increase in female labor force participation rates since the 1960s has been among women with young children. In the early 1960s, most female employees in Canada would leave the workforce when their first child was born and return only when their youngest child had entered school. By the mid-1980s most women with young children went out to work. Indeed, as Pendakur have noted, â€Å"By 1991 all traces of the reproduction function had disappeared with female labor force participation rates peaking in the major family-rearing age categories†. The double burden that women experience from juggling their employment while continuing to care for their children has been reinforced by the limited provision of subsidized child care spaces in Canada. In the late 1960s, when women began to pressure the federal government to address the minimal provision of child care for working women, federal subsidies for child care were limited to support for welfare mothers under the 1966 Canada Assistance Plan. This pattern changed very little in the course of the twentieth century, although federal subsidies to support child care for low-income families became increasingly tied to efforts to get mothers receiving welfare out to work. Although recent federal publications on the status of day care in Canada boast â€Å"a twenty-five-fold increase† in child care spaces since the government first gathered these data in 1971, in fact the proportion of children of working mothers who have access to regulated child care remains very low. As a result, most working parents remain highly dependent on informal, unregulated child care. Indeed, as Brockman noted, in the mid-1990s â€Å"children in informal child care arrangements accounted for eighty per cent of all child care used by parents in Canada. † (Brockman, 78-93) The federal state in Canada has addressed questions about promoting equal employment opportunities for men and women in the public sphere with relative ease but has failed to recognize that this project cannot be achieved without addressing the questions of child care that affect so many women’s working lives. While the reasons for this are complex, some insights from feminist theory may help us to begin this exploration. In recent years, a number of feminist theorists have discussed how the concept of worker-citizenship that took root as welfare states were developed in countries such as Canada did not take account of the different contexts in which women and men often assumed employment. (Pendakur, 111-120) As a result, when questions about promoting equal employment opportunities for men and women began to emerge in the 1950s and ’60s, they were framed in terms of women achieving the same opportunities as men. Indeed, Canadian have tried to develop a more nuanced concept of worker citizenship that not only respects the objective of equality of opportunity but also takes workers’ particular circumstances into account and, in the case of women, enables them to integrate their paid and caring work better. In the process, women have argued that a state that upholds the principle of gender equality must develop policies that take account of the interconnectedness of the public and domestic spheres and recognize the different contexts in which men and women often assume employment. Conclusion Nonetheless, although Canadian feminists have a long history of active engagement with the state, developed through a â€Å"visible and articulate women’s movement† that has successfully placed issues on the political agenda, the result, more often than not, has been that their demands have been contained within a limited set of reforms. As a result, those aspects of gender discrimination in the workplace that concern practices within the public sphere have been acknowledged through the introduction of anti-discrimination and employment equity policies. By contrast, women have had more difficulty getting their proposals for policies that transcend the public/ private divide, by linking questions of equal employment opportunity with those of child care, acknowledged in the federal policy arena. Despite their efforts to forge these links through two major royal commissions and other government inquiries, problems of gender inequality in employment are still primarily defined as issues located within the public sphere of employment. Without doubt, over the past thirty years there have been clear improvements in the position of women in the federally regulated section of the Canadian labor force. Nonetheless, women continue to cluster in the lower echelons of companies and organizations and remain under-represented in more senior positions. While this persistent pattern of inequality has many causes, paper shows how it reflects a federal policy process that concentrates on ensuring the comparable treatment of male and female employees once they have entered the labor market, yet, for complex reasons, repeatedly stalls on developing a more expansive approach to child care. As a result, federal policies to promote gender equality in the sphere of employment neglect the inequalities of access and participation that many women experience as they continue or resume employment once they have dependent children.

What techniques are used in Shrek Essay Example

What techniques are used in Shrek Essay Example What techniques are used in Shrek Paper What techniques are used in Shrek Paper For this piece of coursework I will be evaluating the Technique that is used in the movie trailer of Shrek 2 to attract its target audience. The trailers are ways of launching a new film into market place.Tralier are mainly used for advertising. They contain short clip from the feature film which attract the target audience. The trailer is usually 2 to 3 minutes. Trailer are short because they are only effective for only short period of time as it losses impact. The main jobs of film trailer advertising to show the story in short and persuade the audience to buy film. From the trailer the audience are able to tell what genre (comedy, action, horror, and thriller) and the narrative of film is. From the trailer audience will know who is star of the film are who is the director of film. Films are also promoted in magazines, Newspaper, Internet and posters.  A target audience can depend on age and gender and will contain sound and images that will appeal to that target audience. Trailers are extremely important marketing tool, along with posters as they encourage many people to watch or rent film. Trailer must have many qualities to attract its target audience. It must have a great amount of information in a short amount of time. The target audience in Shrek 2 is all age group because this film can be enjoyed by anyone. Shrek is animated film created by DreamWorks and brought to life by state of the art 3d animation. The music used in the film is also different to other such productions. Instead of the characters bursting in to song all the time, the songs are played by an external person and reflect the mood of the characters in a particular scene. Shrek 2 Film is featured be all star cast providing the voice and a whole host of class new characters in the host of class new character in the enchanting Shrek story. The film has a large intake of digital animation, and has a long list of different animating techniques. Shrek 2 is a computer animated film. The Shrek 2 trailer use various technique to target it audience. One of the techniques used in Shrek 2 trailer is camera angel. Good camera angel is very import ant in any films to attract their target audience. Camera makes audience to view the film from different angel camera shot can make audience to look close-up view of someone or something. Shrek 2 have eye catching colour that will attract most of children. Shrek 2 film trailer highly concentrates on children due to the mixtures of colours and the cartoon characters, it also focus on young adults and adults themselves due to the hummer and animation with star voice throw out the hole movie. The opening of the trailer immediately catches the audience eye as the camera focuses on the words Far Far Away which sit on amounting top, as Shrek, Fiona and Donkey travel by a horse drawn carriage for 700 miles to reach the kingdom of princess Fiona parents . Here Adult humour is shown because the board should traditionally say Hollywood not Far Far away this immediately makes us smile. After the opening clips of the kingdom there is a flash and DreamWorks appears, here a voiceover is used. The voice over is a device that is intended to guide you to understand the film , using the right language and voice tones, to dramatise as much as possible without over hyping. The voice which appears as a standard feature in trailer, build the sense of mystery and suspense. The voice over in Shrek 2 says, DreamWorks invites you to a land of fairytales and then fairytale characters appear like the Pinocchio, ginger bread man, and the three piglets. A voiceover is used to link shots and to increase childrens understandings of what is going to happen in the film. Shrek 2 is aimed at both kids and families. Some scenes in the film were aimed at a specific target audience. For example, the scene where Fairy Godmother makes a performance on the stage and is wearing a red dress and lies down on the piano. There were some scenes that were suitable for kids to watch. For example, the scene where Shrek and other characters found out that Pinocchio wears a thong. Overall, I think the Shrek 2 trailer was persuasive and effective because it has influenced millions of other children and adult across the world to go and watch or buy the film. This was achieved by the producers using a lot of clever and innovative camera shots, sound effects e.g. shots of action and humour. These were sufficient to make people feel and think that this was going to be a great and entertaining film. The trailer had a lot of unique selling point e.g. the actors, Eddie Murphy, Cameron Diaz, Mike Myers and John. These actors are very famous and the best in their field. This is another strong selling point of the film.

5 Lessons for Mixing Past and Present Tense

5 Lessons for Mixing Past and Present Tense 5 Lessons for Mixing Past and Present Tense 5 Lessons for Mixing Past and Present Tense By Mark Nichol Writers often fall into a tense trap and don’t even notice. A tense trap is not a trap that makes you tense; it’s when you get stuck in past tense when the phenomena you are describing is perpetual or at least valid to the present moment. Here are some sample tense traps and their simple fixes: 1. â€Å"Bush lost me as a supporter when he said that outsourcing American jobs was a good thing.† This sentence from a newspaper column correctly reports in the past tense at the beginning of the sentence. But Bush likely said something like this: â€Å"Outsourcing American jobs is a good thing.† Even in paraphrase, the writer should retain the present tense: â€Å"Bush lost me as a supporter when he said that outsourcing American jobs is a good thing.† 2. â€Å"The two men chimed right in with their own stories about what wonderful people Jack and Margaret were.† Because this sentence is taken out of context, you have no idea whether Jack and Margaret were still alive at the time they were being discussed. To your credit, though, that thought occurred to you but it didn’t occur to the person who referred to the still-alive-and-kicking couple in the past tense. Unless Jack and Margaret later suffered from a personality disorder that transformed their natures, the writer should have made the observation in the present tense: â€Å"The two men chimed right in with their own stories about what wonderful people Jack and Margaret are.† 3. â€Å"These remarks infuriated French president Jacques Chirac, who declared that his country loved Jews and was not at all anti-Semitic.† Methinks Monsieur is suffering pied-en-bouche disease when he clumsily protests France’s apparently nonabiding affection for Semitic peoples. But it’s not his fault; the paraphrase should support the intent of his sentiment by using the present tense: â€Å"These remarks infuriated French president Jacques Chirac, who declared that his country loves Jews and is not at all anti-Semitic.† 4. â€Å"He wanted to know: Did it really do all the things people said it did?† Assuming you know that the product in question is extant and that its operating features are persistent, reference to it should be in the present tense regardless of the framing tense: â€Å"He wanted to know: Does it really do all the things people say it does?† 5. â€Å"Even when he was young, Dali was fascinated by and disturbed about how ants ate animal carcasses.† Because ants (disregarding the fact that Dali remains neither a youth nor alive) still eat animal carcasses, the verb should appear in the present tense: â€Å"Even when he was young, Dali was fascinated by and disturbed about how ants eat animal carcasses.† But look at this sentence from the same article: â€Å"This experience convinced the late artist that it was useless to represent reality in his painting.† This statement is correct as is. Knowing, as we do, that the artist is no longer alive and that the sentiment refers specifically to him, the point is no longer valid, so past tense here is proper. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Grammar category, check our popular posts, or choose a related post below:50 Slang Terms for MoneyCapitalization Rules for the Names of GamesA "Diploma" is not a "Degree"